Citations | 1351 |
2yr mean_citedness | 0.166 |
h index | 12 |
i10 index | 10 |
Search
1 - 12 of 12 items
The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies
Abstract : 651
PDF : 190
Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies
Abstract : 49
PDF : 26
Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)
Abstract : 80
PDF : 76
Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India
Abstract : 9
PDF : 6
Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image
Abstract : 0
PDF : 0
Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies
Abstract : 14
PDF : 5
Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers
Abstract : 73
PDF : 50
The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management
Abstract : 11
PDF : 7
Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image
Abstract : 37
PDF : 20
An empirical study on the importance of technology quality in creating brand preference among the Generation Y (Gen-Y) banking customers in Kerala
Abstract : 13
PDF : 4
The impact of Consumer Awareness on buying behavior of green products
Abstract : 83
PDF : 84
XML : 15
1 - 12 of 12 items